TRIPOPSAKUL, Suchart; PURIWAT, Wilert; HOONSOPON, Danupol; NA SONGKHLA, Ratirath. The Impact of Brand Value on Business Performance: An Analysis of Moderating Effects of Product Involvement. HighTech and Innovation Journal, [S. l.], v. 5, n. 1, p. 79–87, 2024. DOI: 10.28991/HIJ-2024-05-01-06. Disponível em: https://www.hightechjournal.org/index.php/HIJ/article/view/473. Acesso em: 24 jun. 2025.